Project Samples

Project Samples

Project Samples

Research ∘ Strategy ∘ Design ∘ Management ∘ Consulting

Research ∘ Strategy ∘ Design ∘ Management ∘ Consulting

Research ∘ Strategy ∘ Design ∘ Management ∘ Consulting

Intranet Developer Portal

Research, Design, Testing

Dashboard and Portal project for Intuit. This was an internal Developer Intranet that included statistics across a large data set of internal (and external) APIs and micro-services, accompanied by a vast Knowledge Library.

Intranet Developer Portal

Research, Design, Testing

Dashboard and Portal project for Intuit. This was an internal Developer Intranet that included statistics across a large data set of internal (and external) APIs and micro-services, accompanied by a vast Knowledge Library.

Intranet Developer Portal

Research, Design, Testing

Dashboard and Portal project for Intuit. This was an internal Developer Intranet that included statistics across a large data set of internal (and external) APIs and micro-services, accompanied by a vast Knowledge Library.

Patient, Provider, Caregiver Journey

Research, Strategy, Medical Device

Conducted in-depth research and strategic planning for a medical device aimed at improving the experience of Type 1 diabetes patients. The focus was on minimizing discomfort, such as beeping, pain, or inconvenience, for both users and their caregivers.

Patient, Provider, Caregiver Journey

Research, Strategy, Medical Device

Conducted in-depth research and strategic planning for a medical device aimed at improving the experience of Type 1 diabetes patients. The focus was on minimizing discomfort, such as beeping, pain, or inconvenience, for both users and their caregivers.

Patient, Provider, Caregiver Journey

Research, Strategy, Medical Device

Conducted in-depth research and strategic planning for a medical device aimed at improving the experience of Type 1 diabetes patients. The focus was on minimizing discomfort, such as beeping, pain, or inconvenience, for both users and their caregivers.

Patient, Provider, Caregiver Journey

Research, Strategy, Medical Device

Conducted in-depth research and strategic planning for a medical device aimed at improving the experience of Type 1 diabetes patients. The focus was on minimizing discomfort, such as beeping, pain, or inconvenience, for both users and their caregivers.

Healthcare Executive Portal

ServiceNow, Design Systems, Strategy

Led a high-stakes project focused on making informed, high-cost investment decisions for healthcare executives. The process involved extensive UX, development, and HR-based use-case analysis. Over several months, multiple prototype iterations were created using and refining ServiceNow Design Systems.

Healthcare Executive Portal

ServiceNow, Design Systems, Strategy

Led a high-stakes project focused on making informed, high-cost investment decisions for healthcare executives. The process involved extensive UX, development, and HR-based use-case analysis. Over several months, multiple prototype iterations were created using and refining ServiceNow Design Systems.

Healthcare Executive Portal

ServiceNow, Design Systems, Strategy

Led a high-stakes project focused on making informed, high-cost investment decisions for healthcare executives. The process involved extensive UX, development, and HR-based use-case analysis. Over several months, multiple prototype iterations were created using and refining ServiceNow Design Systems.

Membership Optimization

UX Analysis, Strategy, Algorithms

Addressed systemic flaws within a large healthcare provider network that were causing patient attrition, such as cross-region member recognition issues. The project involved comprehensive UX analysis and back-end research, collaborating with key stakeholders to develop a strategically valuable solution.

Membership Optimization

UX Analysis, Strategy, Algorithms

Addressed systemic flaws within a large healthcare provider network that were causing patient attrition, such as cross-region member recognition issues. The project involved comprehensive UX analysis and back-end research, collaborating with key stakeholders to develop a strategically valuable solution.

Membership Optimization

UX Analysis, Strategy, Algorithms

Addressed systemic flaws within a large healthcare provider network that were causing patient attrition, such as cross-region member recognition issues. The project involved comprehensive UX analysis and back-end research, collaborating with key stakeholders to develop a strategically valuable solution.

Start-up Design Sprint

Design Sprint, Rapid Prototyping, Start-up

End-to-end management of • Full 1 week Design Sprint • 2x Sr. Designers • 1x Jr. Designer / Co-Facilitator • 3x Client Participants • 2x Brands • 2x Platform UI Kits

Start-up Design Sprint

Design Sprint, Rapid Prototyping, Start-up

End-to-end management of • Full 1 week Design Sprint • 2x Sr. Designers • 1x Jr. Designer / Co-Facilitator • 3x Client Participants • 2x Brands • 2x Platform UI Kits

Start-up Design Sprint

Design Sprint, Rapid Prototyping, Start-up

End-to-end management of • Full 1 week Design Sprint • 2x Sr. Designers • 1x Jr. Designer / Co-Facilitator • 3x Client Participants • 2x Brands • 2x Platform UI Kits

Patient Engagement Platform Concept

3D, Mobile, Instructions for Use

Developed during the COVID-19 pandemic, this concept allows medical device manufacturers to digitize their Instructions for Use (IFUs) and create a companion app with features like consumable ordering, contact and feedback, and information tracking. The devices are displayed in high-fidelity 3D with highlighted features.

Patient Engagement Platform Concept

3D, Mobile, Instructions for Use

Developed during the COVID-19 pandemic, this concept allows medical device manufacturers to digitize their Instructions for Use (IFUs) and create a companion app with features like consumable ordering, contact and feedback, and information tracking. The devices are displayed in high-fidelity 3D with highlighted features.

Patient Engagement Platform Concept

3D, Mobile, Instructions for Use

Developed during the COVID-19 pandemic, this concept allows medical device manufacturers to digitize their Instructions for Use (IFUs) and create a companion app with features like consumable ordering, contact and feedback, and information tracking. The devices are displayed in high-fidelity 3D with highlighted features.

Patient Engagement Platform Concept

3D, Mobile, Instructions for Use

Developed during the COVID-19 pandemic, this concept allows medical device manufacturers to digitize their Instructions for Use (IFUs) and create a companion app with features like consumable ordering, contact and feedback, and information tracking. The devices are displayed in high-fidelity 3D with highlighted features.

American Dental Association Strategy

Heuristics, Analysis, Strategy

Accenture Interactive was running a project that needed a UX Consultant to evaluate the UX of their Dentist Portal and Knowledge Library. This project included in-depth UX analysis and recommendations, all published in a much larger Strategy program worth over $100k.

American Dental Association Strategy

Heuristics, Analysis, Strategy

Accenture Interactive was running a project that needed a UX Consultant to evaluate the UX of their Dentist Portal and Knowledge Library. This project included in-depth UX analysis and recommendations, all published in a much larger Strategy program worth over $100k.

American Dental Association Strategy

Heuristics, Analysis, Strategy

Accenture Interactive was running a project that needed a UX Consultant to evaluate the UX of their Dentist Portal and Knowledge Library. This project included in-depth UX analysis and recommendations, all published in a much larger Strategy program worth over $100k.

Diabetes Startup Concept Testing

Strategy, Prototyping, Research

A well-funded Medical Device Startup hired Kinetic Innovation due to their expertise in Go-to-Market consulting; in turn, Kinetic hired Moorefficient Systems in order to support, collaborate and lead UX research and prototyping activities (including team oversight.). During this phase, portal prototypes were tested with potential patients in order to pivot or persevere.

Diabetes Startup Concept Testing

Strategy, Prototyping, Research

A well-funded Medical Device Startup hired Kinetic Innovation due to their expertise in Go-to-Market consulting; in turn, Kinetic hired Moorefficient Systems in order to support, collaborate and lead UX research and prototyping activities (including team oversight.). During this phase, portal prototypes were tested with potential patients in order to pivot or persevere.

Diabetes Startup Concept Testing

Strategy, Prototyping, Research

A well-funded Medical Device Startup hired Kinetic Innovation due to their expertise in Go-to-Market consulting; in turn, Kinetic hired Moorefficient Systems in order to support, collaborate and lead UX research and prototyping activities (including team oversight.). During this phase, portal prototypes were tested with potential patients in order to pivot or persevere.

Healthcare Software Provider Redesign Strategy

Personas, Recommendations, Redesign

This client provides a relatively large portfolio of software solutions for the Healthcare industry, but their website wasn't doing a good job of conveying their offering in a digestable or useful manner at the time. Our team was hired to research and create relevant personas and re-design their website to better convey their use and place in the market.

Healthcare Software Provider Redesign Strategy

Personas, Recommendations, Redesign

This client provides a relatively large portfolio of software solutions for the Healthcare industry, but their website wasn't doing a good job of conveying their offering in a digestable or useful manner at the time. Our team was hired to research and create relevant personas and re-design their website to better convey their use and place in the market.

Healthcare Software Provider Redesign Strategy

Personas, Recommendations, Redesign

This client provides a relatively large portfolio of software solutions for the Healthcare industry, but their website wasn't doing a good job of conveying their offering in a digestable or useful manner at the time. Our team was hired to research and create relevant personas and re-design their website to better convey their use and place in the market.

HFE/UX for Sleep Apnea Medical Device

FDA, HFE/UX, Research

This was my first big HFE/UX (Medical Device) consulting which started pre-FDA submission and resulted in a successful IEC 62336 Summative approval (Health Canada) as well as multiple FDA and IRB-controlled Design History File (DHF) Formative studies. I also contributed to the Marketing and co-led the work on the Mobile App and Android-tablet Research Platform along with the Director of Product/Portfolio.

HFE/UX for Sleep Apnea Medical Device

FDA, HFE/UX, Research

This was my first big HFE/UX (Medical Device) consulting which started pre-FDA submission and resulted in a successful IEC 62336 Summative approval (Health Canada) as well as multiple FDA and IRB-controlled Design History File (DHF) Formative studies. I also contributed to the Marketing and co-led the work on the Mobile App and Android-tablet Research Platform along with the Director of Product/Portfolio.

HFE/UX for Sleep Apnea Medical Device

FDA, HFE/UX, Research

This was my first big HFE/UX (Medical Device) consulting which started pre-FDA submission and resulted in a successful IEC 62336 Summative approval (Health Canada) as well as multiple FDA and IRB-controlled Design History File (DHF) Formative studies. I also contributed to the Marketing and co-led the work on the Mobile App and Android-tablet Research Platform along with the Director of Product/Portfolio.

Life Sciences Device Manufacturer Web-app Upgrade and Roadmap

Visiontype, Design System, Roadmap

This in-depth multi-phase project brought a Diagnostics web-app out of its infancy, instantiated a Design System and significant re-design, and paved the way for a highly-strategic roadmap. The strategic--i.e. less tactical--phase of this project is convered in detail in the Visiontype Case Study.

Life Sciences Device Manufacturer Web-app Upgrade and Roadmap

Visiontype, Design System, Roadmap

This in-depth multi-phase project brought a Diagnostics web-app out of its infancy, instantiated a Design System and significant re-design, and paved the way for a highly-strategic roadmap. The strategic--i.e. less tactical--phase of this project is convered in detail in the Visiontype Case Study.

Life Sciences Device Manufacturer Web-app Upgrade and Roadmap

Visiontype, Design System, Roadmap

This in-depth multi-phase project brought a Diagnostics web-app out of its infancy, instantiated a Design System and significant re-design, and paved the way for a highly-strategic roadmap. The strategic--i.e. less tactical--phase of this project is convered in detail in the Visiontype Case Study.

Oncology Nurse

Oncology Caregiver Research & Strategy

UX Strategy, Personas & Journey Maps, Research

This project for a very large Pharmaceutical company called for an in-depth study of Oncology Caregivers (including Physicians/Specialists but with a primary focus on Oncology Nurses and family Caregivers). It resulted in triangulation of datapoints from SMEs, interviews and secondary research over a large body of data resulting in Journey Maps and Personas that were part of an overall UX Strategy.

Oncology Nurse

Oncology Caregiver Research & Strategy

UX Strategy, Personas & Journey Maps, Research

This project for a very large Pharmaceutical company called for an in-depth study of Oncology Caregivers (including Physicians/Specialists but with a primary focus on Oncology Nurses and family Caregivers). It resulted in triangulation of datapoints from SMEs, interviews and secondary research over a large body of data resulting in Journey Maps and Personas that were part of an overall UX Strategy.

Oncology Nurse

Oncology Caregiver Research & Strategy

UX Strategy, Personas & Journey Maps, Research

This project for a very large Pharmaceutical company called for an in-depth study of Oncology Caregivers (including Physicians/Specialists but with a primary focus on Oncology Nurses and family Caregivers). It resulted in triangulation of datapoints from SMEs, interviews and secondary research over a large body of data resulting in Journey Maps and Personas that were part of an overall UX Strategy.

Evolution of HFE/UX Presentation Slide

Presentation, Knowledge-sharing, HFE/UX

I was prompted by a wonderful colleague to look into the history of HFE/UX and included a very interesting timeline in a knowledge-sharing presentation with a Healthtech Marketing, Research and Design firm based in the UK/US.

Evolution of HFE/UX Presentation Slide

Presentation, Knowledge-sharing, HFE/UX

I was prompted by a wonderful colleague to look into the history of HFE/UX and included a very interesting timeline in a knowledge-sharing presentation with a Healthtech Marketing, Research and Design firm based in the UK/US.

Evolution of HFE/UX Presentation Slide

Presentation, Knowledge-sharing, HFE/UX

I was prompted by a wonderful colleague to look into the history of HFE/UX and included a very interesting timeline in a knowledge-sharing presentation with a Healthtech Marketing, Research and Design firm based in the UK/US.

Design Sprint Workshop

Mobile, Design Sprint, Rapid Prototyping

We rented a large conference room at a nearby Golf Resort to facilitate a 'by-the-book' 5-Day Design Sprint for a Startup company that needed to pull together their product vision for the sake of securing investor funding. I oversaw and collaborated with two junior and one senior designer to produce high-fidelity prototypes for two brands across Desktop and Mobile.

Design Sprint Workshop

Mobile, Design Sprint, Rapid Prototyping

We rented a large conference room at a nearby Golf Resort to facilitate a 'by-the-book' 5-Day Design Sprint for a Startup company that needed to pull together their product vision for the sake of securing investor funding. I oversaw and collaborated with two junior and one senior designer to produce high-fidelity prototypes for two brands across Desktop and Mobile.

Design Sprint Workshop

Mobile, Design Sprint, Rapid Prototyping

We rented a large conference room at a nearby Golf Resort to facilitate a 'by-the-book' 5-Day Design Sprint for a Startup company that needed to pull together their product vision for the sake of securing investor funding. I oversaw and collaborated with two junior and one senior designer to produce high-fidelity prototypes for two brands across Desktop and Mobile.

Design Sprint Workshop

Mobile, Design Sprint, Rapid Prototyping

We rented a large conference room at a nearby Golf Resort to facilitate a 'by-the-book' 5-Day Design Sprint for a Startup company that needed to pull together their product vision for the sake of securing investor funding. I oversaw and collaborated with two junior and one senior designer to produce high-fidelity prototypes for two brands across Desktop and Mobile.

Pharma Portal Consulting

Patient Portal, UX Strategy,

Based on success with the client's previous project, I was asked to come back and contribute UX Strategy (including secondary research) towards a large Pharmaceutical's strategic Patient Portal re-design project. My early contributions carried through to final recommendations from a group of highly experienced and skilled Consultants.

Pharma Portal Consulting

Patient Portal, UX Strategy,

Based on success with the client's previous project, I was asked to come back and contribute UX Strategy (including secondary research) towards a large Pharmaceutical's strategic Patient Portal re-design project. My early contributions carried through to final recommendations from a group of highly experienced and skilled Consultants.

Pharma Portal Consulting

Patient Portal, UX Strategy,

Based on success with the client's previous project, I was asked to come back and contribute UX Strategy (including secondary research) towards a large Pharmaceutical's strategic Patient Portal re-design project. My early contributions carried through to final recommendations from a group of highly experienced and skilled Consultants.

Live Streaming Operations Management

Analytics, Live, Operations

This live-streaming and on-demand video platform enabled customers to produce high quality streams whilst keeping a close eye on real-time analytics and stream quality. We also designed a 'back-end' interface for Customer Support Ops team that monitored the Customers' live feeds.

Live Streaming Operations Management

Analytics, Live, Operations

This live-streaming and on-demand video platform enabled customers to produce high quality streams whilst keeping a close eye on real-time analytics and stream quality. We also designed a 'back-end' interface for Customer Support Ops team that monitored the Customers' live feeds.

Live Streaming Operations Management

Analytics, Live, Operations

This live-streaming and on-demand video platform enabled customers to produce high quality streams whilst keeping a close eye on real-time analytics and stream quality. We also designed a 'back-end' interface for Customer Support Ops team that monitored the Customers' live feeds.

Live Streaming Operations Management

Analytics, Live, Operations

This live-streaming and on-demand video platform enabled customers to produce high quality streams whilst keeping a close eye on real-time analytics and stream quality. We also designed a 'back-end' interface for Customer Support Ops team that monitored the Customers' live feeds.

Ergonomics HFE/UX

Prototyping, Simulated Environment, Product Evolution

Working hand-in-hand with a Medical Device Industrial Designer, we conducted a series of studies in a customized laboratory emulating the in-flight experience. We tested out a multitude of product variations and features in and produced a detailed analysis that informed the manufacturer's next steps and product evolution.

Ergonomics HFE/UX

Prototyping, Simulated Environment, Product Evolution

Working hand-in-hand with a Medical Device Industrial Designer, we conducted a series of studies in a customized laboratory emulating the in-flight experience. We tested out a multitude of product variations and features in and produced a detailed analysis that informed the manufacturer's next steps and product evolution.

Ergonomics HFE/UX

Prototyping, Simulated Environment, Product Evolution

Working hand-in-hand with a Medical Device Industrial Designer, we conducted a series of studies in a customized laboratory emulating the in-flight experience. We tested out a multitude of product variations and features in and produced a detailed analysis that informed the manufacturer's next steps and product evolution.

Digital Health Toolkit

Design System, Process, Toolkit

After noticing consistent patterns across many Healthtech projects, teams and companies, I decided to envision a "Digital Health Toolkit" that could alleviate common pain-points in the Product/Service Design process and speed-up production and iteration.

Digital Health Toolkit

Design System, Process, Toolkit

After noticing consistent patterns across many Healthtech projects, teams and companies, I decided to envision a "Digital Health Toolkit" that could alleviate common pain-points in the Product/Service Design process and speed-up production and iteration.

Digital Health Toolkit

Design System, Process, Toolkit

After noticing consistent patterns across many Healthtech projects, teams and companies, I decided to envision a "Digital Health Toolkit" that could alleviate common pain-points in the Product/Service Design process and speed-up production and iteration.

100s of Hours of Field Research

Emerging Markets, Mobile Service, Fieldwork

As UX Manager of a mobile-based information service covering critical topics of Agriculture, Education and Healthcare, I worked with matrixed teams to conduct 100s of hours of research fieldwork to inform both our short-term tactical and mid-to-longer-term strategic UX and Product Roadmap. This work was done primarily in remote rural areas often with relatively lo-fi technology. Countries included India, China, Nigeria and Indonesia (though I was based out of the UK).

100s of Hours of Field Research

Emerging Markets, Mobile Service, Fieldwork

As UX Manager of a mobile-based information service covering critical topics of Agriculture, Education and Healthcare, I worked with matrixed teams to conduct 100s of hours of research fieldwork to inform both our short-term tactical and mid-to-longer-term strategic UX and Product Roadmap. This work was done primarily in remote rural areas often with relatively lo-fi technology. Countries included India, China, Nigeria and Indonesia (though I was based out of the UK).

100s of Hours of Field Research

Emerging Markets, Mobile Service, Fieldwork

As UX Manager of a mobile-based information service covering critical topics of Agriculture, Education and Healthcare, I worked with matrixed teams to conduct 100s of hours of research fieldwork to inform both our short-term tactical and mid-to-longer-term strategic UX and Product Roadmap. This work was done primarily in remote rural areas often with relatively lo-fi technology. Countries included India, China, Nigeria and Indonesia (though I was based out of the UK).

100s of Hours of Field Research

Emerging Markets, Mobile Service, Fieldwork

As UX Manager of a mobile-based information service covering critical topics of Agriculture, Education and Healthcare, I worked with matrixed teams to conduct 100s of hours of research fieldwork to inform both our short-term tactical and mid-to-longer-term strategic UX and Product Roadmap. This work was done primarily in remote rural areas often with relatively lo-fi technology. Countries included India, China, Nigeria and Indonesia (though I was based out of the UK).

Paper Prototyping in Rural Areas of Emerging Markets

Paper Prototyping, Research, Field Design

As referenced above, our Research was often conducted in rural areas with limited electricity or internet, and we utilized paper prototyping to conduct a multitude of user research sessions and real-time design iteration (as required).

Paper Prototyping in Rural Areas of Emerging Markets

Paper Prototyping, Research, Field Design

As referenced above, our Research was often conducted in rural areas with limited electricity or internet, and we utilized paper prototyping to conduct a multitude of user research sessions and real-time design iteration (as required).

Paper Prototyping in Rural Areas of Emerging Markets

Paper Prototyping, Research, Field Design

As referenced above, our Research was often conducted in rural areas with limited electricity or internet, and we utilized paper prototyping to conduct a multitude of user research sessions and real-time design iteration (as required).

Iconographic Localization

Localization, Research, Fieldwork

In addition to researching and refining UX and User Flows, we focused heavily on either proper Internationalization (I18n) and/or Localization (L10n) to tightly map various global cultures and metaphors to a ubiquitous mobile information service.

Iconographic Localization

Localization, Research, Fieldwork

In addition to researching and refining UX and User Flows, we focused heavily on either proper Internationalization (I18n) and/or Localization (L10n) to tightly map various global cultures and metaphors to a ubiquitous mobile information service.

Iconographic Localization

Localization, Research, Fieldwork

In addition to researching and refining UX and User Flows, we focused heavily on either proper Internationalization (I18n) and/or Localization (L10n) to tightly map various global cultures and metaphors to a ubiquitous mobile information service.

SMS-based Agriculture, Health, Education Service

Agriculture, Mobile Service, Innovation

Our overall efforts across a vast expanse of rural and peri-urban areas of multiple Emerging Markets resulted in an award-winning and first-of-its-kind Graphical User Interface service over text messaging where mobile internet was limited or non-existant. The service was extremely inexpensive (pennies) and pre-installed on phones popular in the local markets primarily for Agriculturists and their extended families and communities. Over a million subscribers benefited from this service which also included culturally-relevant curated Healthcare and Educational content.

SMS-based Agriculture, Health, Education Service

Agriculture, Mobile Service, Innovation

Our overall efforts across a vast expanse of rural and peri-urban areas of multiple Emerging Markets resulted in an award-winning and first-of-its-kind Graphical User Interface service over text messaging where mobile internet was limited or non-existant. The service was extremely inexpensive (pennies) and pre-installed on phones popular in the local markets primarily for Agriculturists and their extended families and communities. Over a million subscribers benefited from this service which also included culturally-relevant curated Healthcare and Educational content.

SMS-based Agriculture, Health, Education Service

Agriculture, Mobile Service, Innovation

Our overall efforts across a vast expanse of rural and peri-urban areas of multiple Emerging Markets resulted in an award-winning and first-of-its-kind Graphical User Interface service over text messaging where mobile internet was limited or non-existant. The service was extremely inexpensive (pennies) and pre-installed on phones popular in the local markets primarily for Agriculturists and their extended families and communities. Over a million subscribers benefited from this service which also included culturally-relevant curated Healthcare and Educational content.

Micro-Consulting & Participant Recruitment

User Research, Participant Recruitment, Study Design

During the Mechanical Turk heydey, our team fully leveraged the service and found it so interesting, I built a side-site for it! It wasn't beautiful, but it proved to be quite popular! We learned a lot, and the 'Micro-consultants' we hired would work for us, but also have the opportunity to earn from our leads.

Micro-Consulting & Participant Recruitment

User Research, Participant Recruitment, Study Design

During the Mechanical Turk heydey, our team fully leveraged the service and found it so interesting, I built a side-site for it! It wasn't beautiful, but it proved to be quite popular! We learned a lot, and the 'Micro-consultants' we hired would work for us, but also have the opportunity to earn from our leads.

Micro-Consulting & Participant Recruitment

User Research, Participant Recruitment, Study Design

During the Mechanical Turk heydey, our team fully leveraged the service and found it so interesting, I built a side-site for it! It wasn't beautiful, but it proved to be quite popular! We learned a lot, and the 'Micro-consultants' we hired would work for us, but also have the opportunity to earn from our leads.

Mobile/Web User Research

User Research, Facilitation, Reporting

This Research project for a large automotive manufacturer--across two of their makes and multiple models--focused on the online shopping and customization experience in the North American market. I served as the on-the-ground Sr. User Research and Strategist for a UK-based design firm. I was responsible for end-to-end User Research including the Research Protocol, Recruitment (utilizing a San Diego-based agency), Lab Setup, Facilitation, Analysis and Reporting.

Mobile/Web User Research

User Research, Facilitation, Reporting

This Research project for a large automotive manufacturer--across two of their makes and multiple models--focused on the online shopping and customization experience in the North American market. I served as the on-the-ground Sr. User Research and Strategist for a UK-based design firm. I was responsible for end-to-end User Research including the Research Protocol, Recruitment (utilizing a San Diego-based agency), Lab Setup, Facilitation, Analysis and Reporting.

Mobile/Web User Research

User Research, Facilitation, Reporting

This Research project for a large automotive manufacturer--across two of their makes and multiple models--focused on the online shopping and customization experience in the North American market. I served as the on-the-ground Sr. User Research and Strategist for a UK-based design firm. I was responsible for end-to-end User Research including the Research Protocol, Recruitment (utilizing a San Diego-based agency), Lab Setup, Facilitation, Analysis and Reporting.

Mobile-first User Research

Mobile, API, User Research

This Mobile Research prototype built with Google's Material Design utilized a Swedish company's API to facilitate task-based mobile user testing.

Mobile-first User Research

Mobile, API, User Research

This Mobile Research prototype built with Google's Material Design utilized a Swedish company's API to facilitate task-based mobile user testing.

Mobile-first User Research

Mobile, API, User Research

This Mobile Research prototype built with Google's Material Design utilized a Swedish company's API to facilitate task-based mobile user testing.

Console Streaming App AT&T U-verse / XBOX

Microsoft, AT&T, XBOX

At the height of the Game Of Thrones craze, I collaborated with a Visual Designer, several Developers and Product Owners to bring the AT&T U-verse experience to Microsoft's XBOX platform utilizing their console guidelines and componentry.

Console Streaming App AT&T U-verse / XBOX

Microsoft, AT&T, XBOX

At the height of the Game Of Thrones craze, I collaborated with a Visual Designer, several Developers and Product Owners to bring the AT&T U-verse experience to Microsoft's XBOX platform utilizing their console guidelines and componentry.

Console Streaming App AT&T U-verse / XBOX

Microsoft, AT&T, XBOX

At the height of the Game Of Thrones craze, I collaborated with a Visual Designer, several Developers and Product Owners to bring the AT&T U-verse experience to Microsoft's XBOX platform utilizing their console guidelines and componentry.

Award-winning In-flight Entertainment App

Mobile, In-flight Entertainment, Award-winning

Along with a talented Visual Designer, we architected and designed an award-winning mobile (phone and tablet) In-flight entertainment experience for passengers of a budget-friendly subsidiary of a large Dutch airline. The app included pre-flight synchronization and downloading.

Award-winning In-flight Entertainment App

Mobile, In-flight Entertainment, Award-winning

Along with a talented Visual Designer, we architected and designed an award-winning mobile (phone and tablet) In-flight entertainment experience for passengers of a budget-friendly subsidiary of a large Dutch airline. The app included pre-flight synchronization and downloading.

Award-winning In-flight Entertainment App

Mobile, In-flight Entertainment, Award-winning

Along with a talented Visual Designer, we architected and designed an award-winning mobile (phone and tablet) In-flight entertainment experience for passengers of a budget-friendly subsidiary of a large Dutch airline. The app included pre-flight synchronization and downloading.

Accessory Dwelling Unit

Owner/Builder of Safe Human Habitat

Design, Project Management, DIY

Having always loved to make things and design things, I've been a DIY person for a long time and recently (1H 2024) completed construction of a 1200 sqft 2 bed, 2 bath home. I secured the 'Certificate of Occupancy' as 'Owner/Builder' with San Diego County after passing all key inspections in collaboration with a host of Sub-Contractors. I add this to the Portfolio list because it shared so many characteristics--albeit many physical ones--with most large-scale design projects I work on. Also, I'm proud of the effort we put in and the result we achieved!

Accessory Dwelling Unit

Owner/Builder of Safe Human Habitat

Design, Project Management, DIY

Having always loved to make things and design things, I've been a DIY person for a long time and recently (1H 2024) completed construction of a 1200 sqft 2 bed, 2 bath home. I secured the 'Certificate of Occupancy' as 'Owner/Builder' with San Diego County after passing all key inspections in collaboration with a host of Sub-Contractors. I add this to the Portfolio list because it shared so many characteristics--albeit many physical ones--with most large-scale design projects I work on. Also, I'm proud of the effort we put in and the result we achieved!

Accessory Dwelling Unit

Owner/Builder of Safe Human Habitat

Design, Project Management, DIY

Having always loved to make things and design things, I've been a DIY person for a long time and recently (1H 2024) completed construction of a 1200 sqft 2 bed, 2 bath home. I secured the 'Certificate of Occupancy' as 'Owner/Builder' with San Diego County after passing all key inspections in collaboration with a host of Sub-Contractors. I add this to the Portfolio list because it shared so many characteristics--albeit many physical ones--with most large-scale design projects I work on. Also, I'm proud of the effort we put in and the result we achieved!

Project Samples

Research ∘ Strategy ∘ Design ∘ Management ∘ Consulting